This question rattles through the halls of alumni relations’ offices around the country, as the modern graduate’s needs have evolved beyond campus discounts and access to an alumni directory (though GW offers those, too). As classroom learning ends and the “real world” begins, what place does a university have in the lives of its former […]
Tag: marketing & advertising
Athletic Alums Offer “Impossible to Miss” Advertising Platform
Have you ever noticed an advertisement in an unusual location and thought it was a brilliant marketing strategy? That strategy is what drives Ezpeezy Advertising, a DC-based urban indoor advertising company that provides companies the opportunity to target and reach their audiences in uninterrupted environments. Founded by Danny Brooker, GWSB BBA ’08 and Tim Johnson, […]
Double Alumna Named PR Person to Watch
If you keep tabs on the national political scene, you probably know that Megan Whittemore, CCAS BA ’08, GSPM MS ’10, is the Press Secretary for House Majority Leader Eric Cantor (who is also a GW graduate). Whittemore recently made headlines again when PR News included her on the “2013 PR People to Watch” list. […]