A typical day in the office is anything but typical for Eva Price, CCAS BA ’00; on any given afternoon, you might find her stopping by a dress rehearsal for one of her shows, meeting with her creative team to troubleshoot set design, or discussing story development for a new project.
And she wouldn’t have it any other way.
“I’m having the time of my life,” says Price, executive vice president of the commercial theater, television, music and film company Maximum Entertainment Productions, which she co-founded in 2005.
Price’s passion for storytelling has led her to produce hit plays both on and off Broadway—including her latest project, Peter and the Starcatcher.
Billed as a “grownup prequel to Peter Pan,” the story comes to life as a cast of 12 actors play more than 100 characters. “The audience is forced to rely on their imagination to believe in the magic on stage,” explains Price. “You truly need to see it to believe it!”
And the masses have agreed. “Our audience ranges from age eight to 88, and everyone has an equally enthralling experience with our show. The wonder, excitement and love that audiences feel for this production is extraordinary,” says Price. “It’s like nothing I’ve ever experienced before.”
Price also says that the chance to shed new light on the beloved Peter Pan story has been “a dream come true.”
Although she is one of the youngest people in her position within the industry, the theater bug bit Price a few years into her career. Before becoming a producer, she spent several years as an assignment editor and coordinating producer for special projects at ABC News.
Despite not studying theater at GW, Price says her time in Foggy Bottom prepared her well.
“My classes taught me how to become a critical thinker, observer and communicator, and those are the basic tenets of being a Broadway Producer,” she says. “GW creates an environment that teaches you to go for your dreams and take chances.”
Taking those chances has paid off for Price, who was named one of Crain’s “NY 40 Under Forty Rising Business Stars for 2012” as well one of Blouin Art Info’s “Top 25 Under 35 Emerging Broadway Players.”
Her advice to those who hope to follow in her footsteps?
“It’s important to never give up. Keep persevering,” she says. “One out of five Broadway shows are successful, and those are very tough odds. But there is nothing more glorious then an opening night, and nothing more rewarding then an audience’s standing ovation. It’s a feeling like nothing else and I wouldn’t want to change it for the world.”
–Melissa Nyman
Thanks very much to Eva Price for catching up with us! Peter and the Starcatcher is now showing at theaters throughout the country—don’t miss your chance to see this extraordinary play! For more information, visit: peterandthestarcatcher.com
